Projects – 12in6

12in6 has an unmatched track record of helping startups transition into sustainable, high growth companies.

Our systematic, metrics driven approach has been refined while serving as VP Marketing or “hands on advisor” to several startups during their transitions to high growth companies, including:

  1. Eventbrite (Sequoia Capital)
  2. Dropbox (Sequoia Capital, Accel Partners)
  3. Lookout (Accel Partners, Khosla Ventures)
  4. Xobni (Khosla Ventures, First Round Capital)
  5. LogMeIn (IPO)
  6. Uproar (IPO)

The key to this consistent track record of sustainable growth is a strong growth foundation that improves the performance of all future marketing investments and accelerates free organic growth. 12in6 specializes in advising qualifying startups through their growth transition period with hands-on help implementing projects critical to building a solid growth foundation. These hands on projects include:

  1. Finding your unique user perceived value and surfacing it in messaging optimized for response.
  2. Helping you optimize the full conversion process for delivering the experience that creates “must have” customers.
  3. Determining the monetization approach and pricing that best supports fast sustainable growth.

Most startups that complete the  full growth foundation program qualify to retain Sean Ellis as a growth advisor (optional).  Sean advises a network of fast growing metrics driven startups that are collectively pushing the envelope of effective emerging growth tactics.

Interested in working with 12in6?

The majority of our projects are sourced through client references and venture capitalists.  However, we love to hear from promising emerging startups in big potential markets that have achieved the following:

  • A “must have” product/service validated by your users completing this survey .
  • At least 12 months of runway at current burn.

If you have achieved the previous criteria, please contact us at projects (at) 12in6.com to explore a potential project.

Free help

For any startup that does not meet the criteria described above, we do our best to share our most relevant and important startup guidance on the Startup Marketing Blog.