About
Your startup will fail or succeed based on your ability to profitably acquire, convert and monetize customers. The Startup Marketing Blog was created to help you avoid wasting time, effort and money as you tackle this challenge.
While few will admit it, even experienced marketers don’t know where to begin building a startup’s customer base.
After running marketing at two startups from launch to IPO filings I decided to spend 100% of my time and energy trying to understand the key initiatives needed to drive customer traction/growth at startups. Along the way I’ve met a few others who share a passion for figuring this out. The most notable is Steve Blank, who authored the fantastic book “The Four Steps to the Epiphany.” I’ve also had the privilege of working with incredibly talented and scrappy CEOs and founders at Dropbox, Xobni, Eventbrite, Lookout, Grockit etc.
My goal with every blog post is to map actionable recommendations to the big picture of your ultimate success. I only post articles when I believe you’ll get a good return on your time invested reading them. You are too busy to waste your time reading theory loaded with jargon. If you find me slipping into theory/jargon mode, please call me on it via comments. Also, please share your experiences that validate or conflict with my findings. Unfortunately this will always be a soft science with no definitive proof, so it is important to pool our collective insights.
This article on the Startup Pyramid provides the best overview of my findings to date.
Thanks for reading,
