Comments on: Brand Like Starbucks (for Startup Marketing Success)

By: Pay Per Click Management

Pay Per Click Management — Thu, 25 Sep 2008 15:11:33 +0000

Do something that people will remember the service or product. Perception and word of mouth is a big help in building company’s brand name.

By: Steve

Steve — Wed, 09 Apr 2008 01:55:33 +0000

This is an interesting post. I hadn't seen your earlier post about startups spending money on brand awareness, but I think that you make some good points. I wrote a post for our blog today that covers a lot of startup branding topics and the important of branding a startup: http://startup.partnerup.com/2008/04/08/create-a-successful-brand-startups-small-business/ I'd love to hear your thoughts on whether we're suggesting startups should spend too much money on their brand, or if you agree with it.

By: Randy Anderson

Randy Anderson — Sat, 15 Mar 2008 08:15:23 +0000

The point can also be made that the dilution of the Starbucks brand (made clear in the famous Feb. 2007 memo by H.S.) happened in the same way – the dilution of the “experience” added up to the dilution of the brand which. Now they seem caught somewhere in limbo. Another lesson that can be learned is that while they once obsessed about making the customer happy, since they went public they have obsessed about making shareholders happy. The question now is, can they recapture their brand essence and stay relevant? With the growing numbers of independents who have the captured and even improved on the’experience’ on one side and the big brands like McDonalds, Dunkin Donuts and 7-eleven on the other side, it remains to be seen whether Starbucks can recover and return to those halcyon days.

By: Sean Murphy

Sean Murphy — Thu, 13 Mar 2008 18:17:00 +0000

In these recessionary times I am glad you added the parenthetical clarification for “I am working at Starbucks today.” It may be a fate that awaits many startup VP’s. I think the other lesson from Starbucks for startups is that almost everyone in both organizations is customer facing. Managing those improvised interactions is one of the keys to success. Good post, I agree with you on the brand spending, act in ways that make you memorable instead.