Comments on: Demand Harvesting – The Easiest Driver for Startups

By: Indifference is Your Real Competitor | The Marketr

Indifference is Your Real Competitor | The Marketr — Wed, 15 Apr 2009 17:02:46 +0000

[...] when they’ll be most receptive to your message. Obviously the most receptive users are the ones that are actually searching for a solution like yours. Of course if your solution is truly creating a new market, don’t expect much relevant search [...]

By: Don’t launch? But the New York Times is on the phone! - Venture Hacks

Don’t launch? But the New York Times is on the phone! - Venture Hacks — Thu, 19 Mar 2009 16:37:30 +0000

[...] You can only launch once. If you launch the wrong product or you have an un-optimized funnel when you launch, you just wasted a one-time opportunity to harvest and generate demand. [...]

By: Ryan Walker

Ryan Walker — Sat, 15 Mar 2008 03:07:07 +0000

Great post! I agree with your “demand harvesting” creates greater ‘initial acceleration’ on your sales volume, than the “demand creation” proposition. Often as innovators we wrestle with creating new ideas, products, widgets etc. Which don’t get me wrong is great! We want to create new widgets that no one else has. However, cool new widgets come at a cost, as you now have the issue of solving how potential customers find your cool new widget when they don’t know anyone else that has one or that they need one or even what it is called!