Comments on: Jack Trout Challenges "The Long Tail" Author Chris Anderson http://startup-marketing.com/jack-trout-challenges-the-long-tail-author-chris-anderson/ Unlocking Startup Growth Tue, 03 Jan 2012 19:16:56 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: David Locke http://startup-marketing.com/jack-trout-challenges-the-long-tail-author-chris-anderson/comment-page-1/#comment-522 David Locke Thu, 23 Apr 2009 00:26:24 +0000 http://12in6.wordpress.com/2006/09/22/jack-trout-challenges-the-long-tail-author-chris-anderson/#comment-522 Trout is about brand. Maybe he's about category. The long tail is about inventory and artifact cultures. Trout is about hits. Long tail is post hit. They fit together. SaaS is the same market where you brand, but that market is post hit. It's about mass customization if you are providing functionality. User interfaces and mass customization have long tail characteristics. You are selling an inventory of functionality, so they have use frequencies, and those frequencies look like a long tail. Trout is about brand. Maybe he’s about category. The long tail is about inventory and artifact cultures. Trout is about hits. Long tail is post hit. They fit together.

SaaS is the same market where you brand, but that market is post hit. It’s about mass customization if you are providing functionality.

User interfaces and mass customization have long tail characteristics. You are selling an inventory of functionality, so they have use frequencies, and those frequencies look like a long tail.

]]> By: Pay Per Click Management http://startup-marketing.com/jack-trout-challenges-the-long-tail-author-chris-anderson/comment-page-1/#comment-13 Pay Per Click Management Sat, 23 Aug 2008 23:25:29 +0000 http://12in6.wordpress.com/2006/09/22/jack-trout-challenges-the-long-tail-author-chris-anderson/#comment-13 Long tailed keywords is a good investment. You are targeting not very high search result but low competition. Long tailed keywords is a good investment. You are targeting not very high search result but low competition.

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