Oct 21st 09
More on CEO’s Role in Driving Growth
I just wanted to highlight a reply to a comment on my post Founders Make the Best Startup Marketing Leaders :
“In hindsight, probably one of the most important points of the blog post is that CEOs must take an active role in driving customer growth whether or not they have an interest in marketing. Nearly all of the risk and upside in a startup is in your ability to gain customer traction and then drive scalable customer growth. The CEO should not abdicate this responsibility to the marketer.”
Posted in Uncategorized.
2 Responses to “More on CEO’s Role in Driving Growth”
Denis Matafonov
Nov 30, 2009 1:14 pm
Sean
Nov 30, 2009 7:04 pm
Got anything to add?