http://startup-marketing.com/the-new-chasm/ Unlocking Startup Growth Tue, 03 Jan 2012 19:16:56 +0000 http://wordpress.org/?v=2.8.4 hourly 1 http://startup-marketing.com/the-new-chasm/comment-page-1/#comment-101 Sean Ellis Wed, 03 Dec 2008 06:58:02 +0000 http://12in6.wordpress.com/2008/11/10/the-new-chasm/#comment-101 I agree Pandora is one of the best flows I've seen. I was gratified before I even figured out what was going on... Then I had a clear benefit for registering. I agree Pandora is one of the best flows I’ve seen. I was gratified before I even figured out what was going on… Then I had a clear benefit for registering.

]]> http://startup-marketing.com/the-new-chasm/comment-page-1/#comment-100 Dan Martell Tue, 02 Dec 2008 04:22:51 +0000 http://12in6.wordpress.com/2008/11/10/the-new-chasm/#comment-100 Agreed. As for examples, I find <a href="http://www.imeem.com" rel="nofollow">www.imeem.com</a> does an o.k. (albeit annoying) job of letting me listen to songs, then prompt me to register. <a href="http://www.pandora.com" rel="nofollow">www.pandora.com</a> does a better job at this.Personally, I love sites that allow me to use them fully and suggest that I register to remember my settings.Video is also a great way to "persuade" users down the funnel (gratification).Thanks for the post. Agreed. As for examples, I find http://www.imeem.com does an o.k. (albeit annoying) job of letting me listen to songs, then prompt me to register. http://www.pandora.com does a better job at this.Personally, I love sites that allow me to use them fully and suggest that I register to remember my settings.Video is also a great way to “persuade” users down the funnel (gratification).Thanks for the post.

]]> http://startup-marketing.com/the-new-chasm/comment-page-1/#comment-99 Andrew Tue, 11 Nov 2008 07:41:18 +0000 http://12in6.wordpress.com/2008/11/10/the-new-chasm/#comment-99 Good article, agree with UX focus from beginning to end and providing valuable engagement. Time is money with users! Good article, agree with UX focus from beginning to end and providing valuable engagement. Time is money with users!

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