Comments on: The Science Behind Viral Marketing http://startup-marketing.com/the-science-behind-viral-marketing/ Unlocking Startup Growth Wed, 01 Sep 2010 22:46:50 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Sean http://startup-marketing.com/the-science-behind-viral-marketing/comment-page-1/#comment-527 Sean Thu, 23 Apr 2009 12:51:10 +0000 http://12in6.wordpress.com/2008/03/03/the-science-behind-viral-marketing/#comment-527 Hi - you are right on the 75 new customers for every 100 new customers, but then you have to take the same ratio on this second set of 75 users and then again, etc... Eventually the chain dies. Hope that makes sense. Hi – you are right on the 75 new customers for every 100 new customers, but then you have to take the same ratio on this second set of 75 users and then again, etc… Eventually the chain dies. Hope that makes sense.

]]> By: E. Tolga Akgoz http://startup-marketing.com/the-science-behind-viral-marketing/comment-page-1/#comment-496 E. Tolga Akgoz Tue, 21 Apr 2009 01:15:09 +0000 http://12in6.wordpress.com/2008/03/03/the-science-behind-viral-marketing/#comment-496 Hi, In your post, you wrote: "For example, if a tracked user from a campaign costs $1 to acquire and you have a .75 viral coefficient, you actually acquire about 3.5 customers for that $1..." How did you compute the number of acquired customers as 3.5? Doesn't a viral coefficient of .75 indicates we are going to acquire 75 new customers for every new 100 customers? I'd really appreciate if you clarify this issue. I am a beginner in this field and I'm sorry if my question sounds stupid. Thanks and congratulations for this really great blog! Hi,

In your post, you wrote:

“For example, if a tracked user from a campaign costs $1 to acquire and you have a .75 viral coefficient, you actually acquire about 3.5 customers for that $1…”

How did you compute the number of acquired customers as 3.5? Doesn’t a viral coefficient of .75 indicates we are going to acquire 75 new customers for every new 100 customers?

I’d really appreciate if you clarify this issue. I am a beginner in this field and I’m sorry if my question sounds stupid.

Thanks and congratulations for this really great blog!

]]> By: What Makes a Great Startup? « Startup Marketing Blog - By Sean Elis http://startup-marketing.com/the-science-behind-viral-marketing/comment-page-1/#comment-120 What Makes a Great Startup? « Startup Marketing Blog - By Sean Elis Sat, 31 Jan 2009 03:43:54 +0000 http://12in6.wordpress.com/2008/03/03/the-science-behind-viral-marketing/#comment-120 [...] The science behind viral marketing has rapidly evolved in recent years, so I’m axiously waiting for this ultimate startup to launch. Hope I can get some of the early equity in it. Posted by seanwellis Filed in Uncategorized [...] [...] The science behind viral marketing has rapidly evolved in recent years, so I’m axiously waiting for this ultimate startup to launch. Hope I can get some of the early equity in it. Posted by seanwellis Filed in Uncategorized [...]

]]>