http://startup-marketing.com/two-great-books-for-driving-todays-marketing-strategy/ Unlocking Startup Growth Tue, 03 Jan 2012 19:16:56 +0000 http://wordpress.org/?v=2.8.4 hourly 1 http://startup-marketing.com/two-great-books-for-driving-todays-marketing-strategy/comment-page-1/#comment-12 Errol Smith (of the Nanocasting Alliance) Thu, 21 Sep 2006 13:32:08 +0000 http://12in6.wordpress.com/2006/09/01/two-great-books-for-driving-todays-marketing-strategy/#comment-12 This week Chris Anderson was interviewed by Jack Trout about the Lee Gomes critique of the Long Tail. What was most interesting was the discussion about the "old school" business heads, and traditional companies who are staring at the pages of the Long tail, wondering why it's a best seller and asking "what the heck do I do with this stuff." As producer of the program, I was a fly on the wall. Though I've read the book, followed the discussions online and read a few of the research papers; I found several good "Ah HA's" in the interview. Here's the link:http://www.troutandpartners.com/radio/strategy.asp This week Chris Anderson was interviewed by Jack Trout about the Lee Gomes critique of the Long Tail. What was most interesting was the discussion about the “old school” business heads, and traditional companies who are staring at the pages of the Long tail, wondering why it’s a best seller and asking “what the heck do I do with this stuff.” As producer of the program, I was a fly on the wall. Though I’ve read the book, followed the discussions online and read a few of the research papers; I found several good “Ah HA’s” in the interview. Here’s the link:http://www.troutandpartners.com/radio/strategy.asp

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