Comments on: What is a Perfect Startup Launch?

By: 5 ways to Launch a new Web/SaaS App « Nickpoint

5 ways to Launch a new Web/SaaS App « Nickpoint — Fri, 19 Jun 2009 11:22:52 +0000

[...] new startups right now. Which ever way you launch one of the most important things to remember is engage with real could-be customers as early as possible. Customers ultimately equals profits, whereas Tech community does not necessarily. Here is a good [...]

By: Greg

Greg — Tue, 17 Feb 2009 20:15:20 +0000

Couldn’t agree more. As someone who’s always believed in soft-launching product enhancements, let alone websites, I think I’d have a heart attack if I were put in charge of a Big Bang launch. One additional factor to consider: when you start booking press avails, reserving venues for your party, etc, you’re making a hard commitment to a launch date. But considering how frequently software releases get delayed, you run the risk of debuting a not-ready-for-primetime product at the exact moment you’re directing people’s attention to it. Far better to take the time to get it right, overcome your initial flawed assumptions, and then worry about driving awareness. The press will still be there when you’re ready, and so will the Champagne.

By: Richard

Richard — Tue, 10 Feb 2009 02:47:11 +0000

I totally agree, the best launches are done by iterating your product, addressing your real core market, and watching how those people respond via metrics, we recently employed interesting user-behavior from http://mixpanel.com and we’re iterating as fast as possible to be the “best grass” just like you said.