http://startup-marketing.com/when-is-the-right-time-for-startups-to-hire-the-first-marketer/ Unlocking Startup Growth Wed, 01 Sep 2010 22:46:50 +0000 http://wordpress.org/?v=2.8.4 hourly 1 http://startup-marketing.com/when-is-the-right-time-for-startups-to-hire-the-first-marketer/comment-page-1/#comment-71 Mark Sat, 04 Oct 2008 00:20:22 +0000 http://12in6.wordpress.com/2008/04/22/when-is-the-right-time-for-startups-to-hire-the-first-marketer/#comment-71 I have been reading your blog with interest. One post that I keep seeing references to seems to be broken:<a href="http://startup-marketing.com/2008/03/04/dont-skip-these-critical-startup-marketing-steps.aspx" rel="nofollow">http://startup-marketing.com/2008/03/04/dont-skip-these-critical-startup-marketing-steps.aspx</a>Can you fix that up..I would be interested in reading it.ThanksMark I have been reading your blog with interest. One post that I keep seeing references to seems to be broken:http://startup-marketing.com/2008/03/04/dont-skip-these-critical-startup-marketing-steps.aspxCan you fix that up..I would be interested in reading it.ThanksMark

]]> http://startup-marketing.com/when-is-the-right-time-for-startups-to-hire-the-first-marketer/comment-page-1/#comment-70 Kristian Sat, 26 Apr 2008 11:31:30 +0000 http://12in6.wordpress.com/2008/04/22/when-is-the-right-time-for-startups-to-hire-the-first-marketer/#comment-70 Hi Sean, in my experience marketers can offer great value in the pre-launch phase. It depends on the team behind the product, but often a marketer can help keep focus on what elements that holds great value and how to communicate them in a way that "clicks" with the customer. In teams with many software engineers/programmers they can often sit a discuss technical details for a week or two on a matter that has no significant value to the customer. Here the marketer can really help - but as you say, more as a consultant than a full time employee. Hi Sean, in my experience marketers can offer great value in the pre-launch phase. It depends on the team behind the product, but often a marketer can help keep focus on what elements that holds great value and how to communicate them in a way that “clicks” with the customer. In teams with many software engineers/programmers they can often sit a discuss technical details for a week or two on a matter that has no significant value to the customer. Here the marketer can really help – but as you say, more as a consultant than a full time employee.

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